Driving Competitive Advantage in the Automotive Industry
The Challenge
A leading car manufacturer needed a comprehensive view of their competitive landscape. They sought to understand:
- Dealership Showcases: How competitor vehicles were being featured on dealership websites compared to their own models.
- Secondary Market Trends: How their vehicles performed in secondary auctions to gauge customer demand and pricing dynamics.
- Market Sentiment: Customer satisfaction and brand perception across online forums and review platforms.
The Hermes Intelligence Solution
We delivered a three-pronged solution:
- Dealership Monitoring: We collected data from leading dealership websites across key markets, providing insights into competitor vehicle placement and share of online showcase. Automated alerts notified the client of new model or brand listings by dealerships.
- Secondary Market Tracking: We monitored listings and auction results across major secondary market websites, providing real-time data on vehicle pricing and market trends.
- AI-Powered Sentiment Analysis: We implemented an AI-driven system to analyze customer reviews and comments across key online forums and review portals, providing actionable insights into market sentiment and brand reputation.
The Impact
- Strengthened Dealership Relationships: The client gained data-driven insights to inform and strengthen negotiations with dealerships, optimizing marketing and placement strategies.
- Enhanced Pricing Strategies: Tracking pricing sensitivity in secondary markets enabled the client to refine pricing strategies and better understand market demand.
- Improved Product Development and Customer Support: Sentiment analysis provided valuable feedback on customer preferences and pain points, informing product development and customer support improvements.
Hermes Intelligence empowered us to make data-driven decisions across sales, marketing, and product development efforts. The insights gained have been invaluable in strengthening competitive position.
